"How Can I Help?"
ABC's of Marketing Dami Eluyera ABC's of Marketing Dami Eluyera

"How Can I Help?"

Customer service simply put is “help”. Help is the foundation of good business. By going into business, what an entrepreneur is really saying is that they are ready to help someone, somewhere in some way somehow. To do this effectively, attributes

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How do you get closer to the gold?
ABC's of Marketing Dami Eluyera ABC's of Marketing Dami Eluyera

How do you get closer to the gold?

When there are no defined goals and objectives, you’re already setting yourself up to underperform or in some cases, fail. So, before you embark on any marketing and/or sales activity; you need to make it clear what you plan on achieving. By setting goals, you are more financially responsible. It becomes

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What's the Fuss About Email Marketing?
ABC's of Marketing Dami Eluyera ABC's of Marketing Dami Eluyera

What's the Fuss About Email Marketing?

Perhaps the coolest thing for me is that its your closest connection to your customer. Think about it this way - you have their addresses. This means that you know where they live online. It’s quite similar to having your friends address and being able to pop by for a chat when you’re in the neighbourhood.

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What Exactly Is A Brand?
ABC's of Marketing Dami Eluyera ABC's of Marketing Dami Eluyera

What Exactly Is A Brand?

There are many ways to define a brand, but the real question is why does it matter? Knowing what it means will help you understand why it matters and why you should care about building a brand. This perception that your customer has of your business is the fuel to the sales you’re in business for.

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Why is Your Profit Suffering?
ABC's of Marketing Dami Eluyera ABC's of Marketing Dami Eluyera

Why is Your Profit Suffering?

Does it feel like you’ve got all the technicalities in place for your business, but still you’re not turning as much profit as you’ve projected? You know the numbers. You get the strategy. You’ve nailed the strategy and yet, the numbers aren’t making sense. Well it might have something to do with …

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