What Exactly Is A Brand?
There are many ways to define a brand, but the real question is why does it matter? Knowing what it means will help you understand why it matters and why you should care about building a brand. This perception that your customer has of your business is the fuel to the sales you’re in business for.
Why is Your Profit Suffering?
Does it feel like you’ve got all the technicalities in place for your business, but still you’re not turning as much profit as you’ve projected? You know the numbers. You get the strategy. You’ve nailed the strategy and yet, the numbers aren’t making sense. Well it might have something to do with …