"How Can I Help?"
ABC's of Marketing Dami Eluyera ABC's of Marketing Dami Eluyera

"How Can I Help?"

Customer service simply put is “help”. Help is the foundation of good business. By going into business, what an entrepreneur is really saying is that they are ready to help someone, somewhere in some way somehow. To do this effectively, attributes

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What Exactly Is A Brand?
ABC's of Marketing Dami Eluyera ABC's of Marketing Dami Eluyera

What Exactly Is A Brand?

There are many ways to define a brand, but the real question is why does it matter? Knowing what it means will help you understand why it matters and why you should care about building a brand. This perception that your customer has of your business is the fuel to the sales you’re in business for.

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