Bamboo Stitches
[ Project Year: 2016 ]
The Journey of Three Visionary Ladies
Once upon a time, three passionate friends—Toyin, Geraldine, and Kofo—dreamed of launching their own ready-to-wear (rtw) fashion brand. They had the creativity and vision but felt overwhelmed by the steps needed to bring their dream to life. Unsure where to start, they sought out an agency that could transform their ideas into a thriving reality. That's where we stepped in…
From the moment Toyin, Geraldine, and Kofo shared their dreams with us, the excitement was palpable. We could see their potential and were eager to help them create something truly special. A Brand New Thing! assumed a management position to ensure their brand's success.
Brand Strategy
We began by developing a robust brand strategy. Through extensive market research and collaborative brainstorming sessions, we defined their brand's identity—bold, trendy, and inclusive. We crafted a compelling brand story, and designed a distinctive visual identity that stood out in the African diaspora rtw space.
Marketing Strategy
Next, we devised a comprehensive marketing strategy to build buzz and attract their target market. Our approach included both digital and traditional channels, ensuring a broad and impactful reach.
Website Development
We also created a stunning, user-friendly website that showcased their collections beautifully. With seamless navigation, striking visuals, and integrated e-commerce capabilities, the website became the perfect platform for their brand.
Fashion Shoots & Video Ads
To bring their collections to life, we organized a series of high-energy fashion shoots. We hired top photographers, models, and stylists to ensure every look was captured perfectly. The photos were then used to create eye-catching video ads that highlighted the essence of their brand, further engaging their audience.
Influencer Campaigns
Understanding the power of social media, we launched influencer campaigns with fashion-forward influencers who resonated with their target market. These influencers showcased the brand's pieces in their unique styles, creating authentic and relatable content that drove interest and excitement.
Offline Shopping Launch
The grand finale was an offline shopping launch at one of the most prestigious hotels in Toronto. We planned an unforgettable event, complete with live music, and interactive shopping experiences. The event attracted fashion enthusiasts, industry insiders, and media, creating a buzz that extended beyond the evening.
Boosting Sales
Our efforts paid off. The brand's launch was a massive success, and sales soared. The combination of a strong brand identity, strategic marketing, and unforgettable launch event positioned Toyin, Geraldine, and Kofo’s brand as a new favorite in the fashion industry. Ready to make it happen? Let’s create something extraordinary together.